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How to Create a Product From Your Knowledge
Introduction
Reasons to create knowledge products
Why Passive Income Streams Require Loads of Effort
Why Getting Clear on One Thing Is Such Hard Work and How To Nail It
Mapping Your Knowledge and Skills into Potential Products
How Knowledge Products Work
The Ladder Approach
Choosing the Products' Form - Course, Programme or eBook?
Where is my market?
Why Selling to Everyone is Selling to Nobody
Places Where Product Seekers Ask Questions
Who Will Buy My Product?
How to Create a Clear Client Profile You can Find Online
How to Use Facebook to Find your People
What Form Will My Product Take?
Tools to Help You Create Digital Products
Products Created as You Sell - Reasons to Consider This Model
Testing Your Data Without Breaking the Bank
How to Find Out What People Are Searching For by Using Webinars
Micro Advertising Tests and How to Conduct them (and Why)
Quizzes and Polls
Pricing and Positioning
Pricing for Profit
Leads, Ladders and Pricing
Market Positioning Of Your Product
Products Created as You Sell - Reasons to Consider This Model
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